Are You Neglecting the Importance of Local Targeting?

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Businesses need to include the local area into their marketing strategy in order to capitalize on the peoples’ desire to buy now. Statistics show over half of the people conducting a local search via their mobile phone will make an in-store purchase within 24 hours of researching websites and viewing local ads.

Local adverting targets should be considered for both online and offline marketing efforts. Not only will the local community access this information on a regular basis, people just passing through will also rely on these ads as suggestions for where to shop, where to eat, and where to stay for the night.

 

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