Author Archives: geolytics

5 Reasons to use Demographics in Marketing

Increase your Target Audiences with Demographics In marketing, a target audience is extremely important to getting your message, product, or services out to the right people. Demographics help businesses determine audiences by characteristics. These characteristics zero in on the needs … Continue reading

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Understand Your Target Market

Consumer needs are constantly changing and businesses are scrambling to keep up. The best way to do this is by getting to know your target market. One way to accomplish this is by utilizing demographics. Demographics will help you define … Continue reading

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Crime Reports Assists National, State, and Local Agencies

Geolytics produces crime reports containing three different geographic summaries at the national, state, and agency levels. Crime Statistics can be utilized for a variety of purposes by law enforcement agencies, government officials, policymakers, chambers of commerce, tourism agencies, all types … Continue reading

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Demographics Improve Fundraising

GeoLytics provides software products that collect demographics that could benefit Non-profit organizations in a variety of ways. Knowing your Organization’s demographics can assist in fundraising efforts, raising awareness for your cause, recruiting volunteers, and assist with grant writing. When using … Continue reading

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Are You Neglecting the Importance of Local Targeting?

Businesses need to include the local area into their marketing strategy in order to capitalize on the peoples’ desire to buy now. Statistics show over half of the people conducting a local search via their mobile phone will make an … Continue reading

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Creating an Effective Direct Mail Campaign

Direct Mailing Marketing All business owners, especially small and new, need to find their customer base but may be at a loss as to where to start. A direct mail marketing campaign can help you reach your new clients with … Continue reading

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Determining Your Target Audience

Steps to Finding Your Target Market Before your business gets underway, you need to determine who you are marketing to. Understanding your audience will help you maximize your marketing ROI and helping content stick. It also helped with your marketing … Continue reading

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